Free scorecard · 2-minute self-check

Can your venue hear its clients?

Can your venue hear its clients?

Can your venue hear its clients?

Unhappy planners rarely complain. They just book somewhere else next year. This one-page scorecard shows where your venue is listening, and where it’s gone quiet.

Unhappy planners rarely complain. They just book somewhere else next year. This one-page scorecard shows where your venue is listening, and where it’s gone quiet.

12 yes-or-no statements across four stages

12 yes-or-no statements across four stages

Score yourself in two minutes. Nobody’s grading this but you.

Score yourself in two minutes. Nobody’s grading this but you.

Get your tier and the one move to make next

Get your tier and the one move to make next

Get the free scorecard

Get the free scorecard

Tell us where to send it. The PDF opens as soon as you submit.

One page. Printable. Fill it in by hand or in any PDF viewer.

What’s inside

Four questions every venue should be able to answer

Four questions every venue should be able to answer

Four questions every venue should be able to answer

Each stage has three statements. Check the ones that are true today. Every empty box is a place where a planner can leave unhappy without you ever knowing.

Each stage has three statements. Check the ones that are true today. Every empty box is a place where a planner can leave unhappy without you ever knowing.

Preview of the Experience Readiness Scorecard

3 checks

Capture

Are you asking?

Whether every client gets asked after every event, without anyone having to remember.

3 checks

Connect

Does it have context?

Whether each response is tied to the event, the client, and the event type.

3 checks

Understand

Can you make sense of it?

Whether comments turn into themes that leadership actually sees.

3 checks

Act

Does anything change?

Whether bad news reaches the right team fast, and planners hear what you fixed.

Your score

Where does your venue land?

Where does your venue land?

Where does your venue land?

Add up your checks. One point each, out of 12.

Add up your checks. One point each, out of 12.

0 to 4

Flying blind

You’re hearing from the loudest clients, not the ones quietly at risk.

5 to 8

Listening, not learning

Feedback exists, but it lives in silos and shows up too late to change the next event.

9 to 12

Experience-led

You’re ahead of most of the industry. Only 13% of venues track attendee satisfaction as their primary KPI.¹

¹ Momentus Technologies, The State of Venue Performance in 2026, conducted in partnership with AEV, AIPC, and Survey Loop.