How QR Codes Are Powering In-Person Feedback Loops

Digital feedback has come a long way. But in a world where experiences happen everywhere, in retail locations, at live events, in waiting rooms, and across offices, the traditional email-based survey has limits.

What about the customer who just visited your store?

The employee who walked out of a team meeting?

The attendee leaving your breakout session?

You don’t have their email address. You don’t have time for follow-up. But you do have a moment.

Now, with Survey Loop’s new branded QR codes, you can capture that feedback, right then and there.

Meet People Where They Are

QR codes aren’t new. But what’s new is how easy and customizable they’ve become inside Survey Loop.

Every Public Survey now generates a fully customizable QR code, giving you the power to turn any physical or digital surface into a feedback collection point.

No logins. No forms to distribute. Just a scan and a response.

Designed for Real Life

Here’s where our QR codes shine:

• Retail checkouts

  Place a small sign that says “Tell us how we did!” Customers scan on their way out, no email needed.

• Conferences and events

  Add QR codes to session room signage, badges, or programs. Capture feedback while it’s fresh.

• In-office experiences

  Use anonymous surveys to check team sentiment with QR codes in break rooms, elevators, or restrooms.

• Walk-in and reception areas

  Instead of a paper form, offer a scannable way to leave comments, suggestions, or concerns.

Fully Customizable. Fully On-Brand.

These aren’t basic black-and-white codes.

With Survey Loop, you can:

• Choose between square or circular QR shapes

• Customize the dot style and corner shapes

• Add your brand colors to any element

• Embed your logo in the center

• Add custom text headers or footers like “Scan Me!”

• Export in PNG, JPEG, or SVG for any format or printer

You’re not just collecting feedback, you’re doing it in a way that feels professional, polished, and aligned with your brand.

No Friction. Just Feedback.

Pairing Public Surveys with QR codes eliminates common barriers to gathering feedback. You don’t need:

• A CRM integration

• A recipient list

• An email follow-up sequence

• Just one scan, and the respondent is in your survey.

  
  

You can even choose to make it anonymous, great for sensitive input or internal use.

Smarter Listening Starts Here

At Survey Loop, we believe the best time to collect feedback is when the experience is still fresh. QR codes make that possible, whether you’re in a store, at an event, or walking through the office.

With this new feature, you can finally listen in the moment.

Because when it’s easy to share, people do.